The Bolloré Group has indicated plans to deepen its investments in Nigeria across the film, entertainment, fibre-optic infrastructure and digital economy sectors following a meeting between its chairman, Vincent Bolloré, and President Bola Tinubu in Paris.
The meeting took place on Friday, September 18, during Tinubu’s working visit to France. Discussions focused on expanding the group’s activities in Nigeria through businesses including Canal+, MultiChoice and Universal Music.
According to the President’s statement, the group is looking to increase localisation of its operations in Nigeria. This could involve greater investment in local production, entertainment infrastructure and digital connectivity.
The development comes as Nigeria’s creative industries continue to attract international attention, particularly through Nollywood and Afrobeats. Nigerian music and film have developed significant audiences outside the country, creating opportunities for investment in production, distribution, streaming and other areas of the entertainment value chain.
Tinubu said Nigeria wants more of the economic value generated by the country’s creative talent to remain within the country. He linked increased local investment with opportunities for production, infrastructure development and employment, particularly for young Nigerians.
The group’s interests in Nigeria extend beyond entertainment. Its wider business interests include telecommunications and fibre-optic infrastructure, areas that could support the expansion of digital services and connectivity.
The potential investment also comes at a time when Nigeria’s media and telecommunications markets are undergoing significant changes. Companies are increasingly looking at digital platforms and local content as important areas of future growth.
For businesses operating in Nigeria’s creative economy, additional investment could create opportunities across film production, music, distribution, technology and supporting services. Increased infrastructure investment could also improve access to digital services and provide new opportunities for businesses that depend on reliable connectivity.
However, the scale and timing of the planned investments have not been fully disclosed.
The discussions nevertheless signal continued international interest in Nigeria’s large consumer market and its expanding creative sector.
Further details on specific projects, funding commitments and implementation timelines are expected as the companies involved develop their plans for deeper operations in the country.
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